“There are no plans for a subscription mouse,” said Logitech communications head Nicole Kenyon in a statement provided to and other publications. The statement came in response to immediate backlash over a concept described by Logitech CEO Hanneke Faber shared her company’s early concept of a with EIC Nilay Patel on the podcast. Faber described the potential mouse as a high-quality, software-enabled mouse that lasts as long as a good wristwatch.
“The forever mouse, I think, is one of the things that we’d like to get to,” said Faber at the time. The around the idea that Logitech might be planning to make you pay monthly for a common computer peripheral was fierce. Now, Kenyon writes in response to inaccurate reports about the interview, Logitech’s stance is “The mouse mentioned is not an actual or planned product but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.
” (This was actually Logitech’s statement to try and mitigate confusion from Faber’s comments. The first was to assure customers of its smart home cameras that it , as Faber’s comments on the podcast implied.) Subscription fatigue is real.
Companies that provide ongoing software support for products such as mice and keyboards clearly need to fund that, but “a subscription model” can’t be the default response for every CEO looking for new revenue streams. You can , or read the relevant section below, and see how “provocative” the idea seems. Listen to , a show hosted by ’s Nilay Patel about big ideas — and other problems.
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