THE pandemic brought about a slew of beauty CEOs into the public eye, many of them not just owning their brands but also heavily marketing their products. As a CEO, Maureen Estrada is visible but chooses to let her team market her brand NuWhite, capsules with S-Acetyl Glutathione sourced from Italy through EMOTHION, a trusted SAG provider. “ backstage CEO but now visible CEO.
ambassadors . I’m a visible CEO but I don’t promote. I don’t go live to sell on social media.
I have a team for that,” said Estrada. Before NuWhite, Estrada was a distributor of local and imported supplements. She created her own brand under Oxina Nutricosmetics Inc.
, marketing NuWhite as a powerful antioxidant with many health benefits. Estrada’s experience in the beauty and wellness industry and her belief that supplements can boost one’s health and help them achieve a radiant glow is what is behind NuWhite. The brand recently signed an agreement with Marian Rivera to renew the actress’ contract as NuWhite’s endorser for the third time.
“Marian is one of the most credible endorsers in the Philippines. She is respected and credible. Marian, afford ? We wanted a celebrity who could justify the claims of the product.
We wanted a natural beauty who looks good even without makeup and that is Marian,” said Estrada. The NuWhite CEO explained that not all glutathione supplements are created equal. The most popular type of glutathione in the Philippines is L-glutathione, which needs to be oxidized in the body for it to be fully absorbed.
The second type is called S-Acetyl glutathione which is said to be three times more powerful than L-glutathione since it is accompanied by an acetyl bond. The acetyl bond helps the glutathione avoid oxidation and makes the molecule pass through cells easily for quicker absorption. NuWhite is available at Watsons.
BEAUTY Prime is a Filipino-owned beauty brand with a unique proposition. Its products are ingredient-led skincare concentrates that can be used alone or combined with others depending on the user’s concerns. Beauty Prime Retinol Skin Renewal Cream helps accelerate skin regeneration and visibly reduces the appearance of deep wrinkles, fine lines and age spots while improving the skin texture for younger, smoother skin.
This can be paired with the hyaluronic acid cream for extra hydration. Beauty Prime Vitamin C Skin Brightening Cream gently refines skin texture and evens the skin tone. It helps brighten dull skin and minimize blemishes, dark spots, acne marks, and hyperpigmentation.
This works well works well with Snail Mucin Skin Recovery Cream to moisturize the skin. Beauty Prime Vitamin E Skin Repair Cream helps fight signs of aging and repair skin damage caused by free radicals and sun exposure while reducing the appearance of scars, blemishes and marks for glowing healthy skin. This can be used with the Vitamin C.
Beauty Prime CoQ10 Skin Regenerating Cream helps diminish fine lines and wrinkles and improve hydration. This can be used with the retinol cream. Beauty Prime Collagen Skin Booster Cream and Beauty Prime Hyaluronic Acid Skin Replenishing Cream have rich formulas to help nourish and soothe dry skin.
Beauty Prime Snail Mucin Skin Recovery Cream has snail essence to help lock in moisture and minimize blemishes, acne scars and dark spots with regular use. All Beauty Prime Skincare Concentrates are dermatologically-tested, hypoallergenic, paraben-free, non-comedogenic, lightweight, fast-absorbing, and highly concentrated. For more information about Beauty Prime, follow @beautyprimeph on Instagram and TikTok.
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