Monday, October 7, 2024 A new tourism advertisement from North Korea has gone viral, highlighting the seemingly carefree beach experience at Majeon Beach in South Hamgyong Province. Released by the state-owned Korea International Travel Company, the video aims to attract tourists as the country prepares to reopen its borders by the end of the year. The advertisement opens with a young woman pulling back the curtains of her hotel room to reveal a breathtaking, sunlit beach.
Joined by a group of fellow tourists, the video features scenes of swimming, jet skiing, and playing beach volleyball—a striking contrast to the country’s strict dress codes, which prohibit bikinis. The video quickly garnered attention on social media, especially on Reddit, where users expressed their astonishment at the beach’s unsettling emptiness. Many observers questioned the ad’s authenticity, raising doubts about whether it truly reflects the realities of tourism in North Korea.
The unusual portrayal of leisure and relaxation has sparked a wave of speculation, with some users humorously commenting on the stark differences between the depicted lifestyle and the country’s well-documented restrictions. This ad provides a curious glimpse into North Korea’s efforts to revitalize its tourism sector amid growing global interest. As international travel begins to recover, this promotional push reflects a broader trend among nations looking to rejuvenate their economies through tourism.
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