Thursday, September 19, 2024 Global Travel Collection (GTC), the premier community of travel advisors specializing in luxury, VIP corporate, and entertainment travel, has announced the expansion of its partnership with Nicer, a cutting-edge travel technology company. This collaboration will redefine how travel advisors operate, blending traditional expertise with advanced artificial intelligence to deliver seamless, personalized trips. Building on Nicer’s existing affiliate relationship with GTC, the partnership will now evolve into a joint venture with In the Know Experiences (ITKE), a boutique luxury travel agency within GTC.
This new hybrid model will empower ITKE advisors with Nicer’s innovative technology, allowing them to plan, book, and sell travel more efficiently in today’s digital landscape. “Nicer’s unique approach of blending technology with the irreplaceable human touch of travel advisors is an ideal fit for Global Travel Collection,” said Global Travel Collection President Angie Licea. “We are excited to merge Nicer’s unique and powerful technology with our In the Know Experiences travel agency brand, whose approach to travel is focused on designing experiences that are as unique as its clients.
” Founded in 2023, Nicer provides advanced AI tools for travel advisors, streamlining their workflow and enhancing profitability. With exclusive partnerships across the travel industry, Nicer helps advisors offer travelers unparalleled access and perks, combining technology with human expertise for the ultimate travel experience. “Nicer is founded by travel agents,” said Ragan Stone, co-Founder and CEO of Nicer.
“We believe that human advisors deliver the best travel experiences, and Global Travel Collection has given Nicer the opportunity to focus on building innovative technology while giving advisors peace of mind that they also have access to the best travel partners.” “We started Nicer with a vision of empowering travel advisors while providing travelers with a perfect combination of high-tech and high-touch,” said Carlos Garcia, Executive Chairman of Nicer. “The partnership between Global Travel Collection and Nicer makes that a reality.
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