Virtual reality has forever changed how humans interact with the environment. It merges technology and real life to simulate an immersive, one-of-a-kind experience that allows humans to be in multiple different places without having to move locations. Technology companies have benefited from these innovative advances by tapping into people's interests and profiting from their curiosity through the development of unique immersive experiences.
💰💸 Don’t miss the move: SIGN UP for TheStreet’s FREE Daily newsletter 💰💸 Everyone has a hobby or favorite pastime, whether video games, retail therapy, or traveling; the money spent to satisfy these interests is always considered an investment in one's happiness. The National Football League (NFL) is a great example of a business whose growth has been fueled by people's interest. It has turned fans' love for football into a true gold mine worth $163 billion, with an estimated annual revenue of over $20 billion , making it the world's most lucrative sports league .
In addition to hosting hundreds of football games a year, including the Super Bowl, the NFL also hosts community events like meet-and-greets, fan zone watch parties, and much more, generating extra revenue for the already multi-billion dollar business. The NFL has dabbled in immersive technology in the last few years, especially during its Super Bowl performances, so when an immersive technology company approached the league with a proposal, the NFL couldn't help.
