Italy has launched an investigation into possible misleading environmental claims made on Shein's website. Shein said it is "ready to cooperate" with Italian authorities and would provide necessary support and information for the probe. Shein's treatment of workers and environmental record have come under increased scrutiny following reports that it could list its shares in London.
For climate change news and analysis, go to News24 Climate Future. Italy's antitrust agency has launched an investigation into a Dublin-based company that operates Shein's website and app over possible misleading environmental claims made on the fast-fashion retailer's website. The investigation targets Infinite Styles Services CO.
Limited and accuses Shein's website of trying "to convey an image of production and commercial sustainability of its garments through generic, vague, confusing and/or misleading environmental claims," Italy's antitrust authority said in a statement. Shein said it is "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries". The Italian authority said that some of the information on the clothing collection 'evoluSHEIN', declared to be sustainable, could mislead consumers about the amount of "green" fabrics used, while also failing to inform them about the fact the garments cannot be further recycled.
It also said that Shein's website appears to emphasise a commitment to decarbonisation which see.
