Friday, August 23, 2024 BUZZEBEES partners with Agoda to launch ‘Pay with Points,’ allowing customers to redeem loyalty points for stays at Agoda global properties. Senior leaders from various industries have joined forces in a groundbreaking partnership between BUZZEBEES and digital travel platform Agoda, through Agoda’s strategic arm, Rocket Travel. Key executives include Mr.
Noppon Pookee, Senior Area Manager – Strategic Partnerships at Rocket Travel by Agoda; Mr. Natee Srirussamee, SVP – Digital Retail & Strategic Alliance – Group Marketing at The Mall Group; Mr. Warote Nguitragool, Chief Commercial Officer at BUZZEBEES; Mr.
Damien Pfirsch, Chief Commercial Officer at Agoda; Mr. Dagan Alony, Strategic Partnerships Director at Rocket Travel by Agoda; Ms. Kanokphorn Chamlong, Brand Manager – CRM/Digital at Mead Johnson; and Ms.
Wadkian Paptiti, Brand Manager at Nestle Waters Online. BUZZEBEES has launched its innovative ‘Pay with Points’ feature in collaboration with Agoda, allowing users to redeem loyalty points for travel accommodation bookings. Customers who have accrued points from BUZZEBEES’ five inaugural partners—The Mall Group, Don Muang Tollway, Nestle Waters Online, Mead Johnson, and Syngenta—can now partially or fully redeem these points for stays at any of Agoda’s 4.
5 million properties worldwide. How BUZZEBEES’ New Partnership Works This partnership taps into the growing appeal of loyalty programs and exclusive offers. According to Market Splash, 75% of consumers prefer brands that offer loyalty programs, with loyalty program participants spending 12-18% more annually.
To leverage these consumer trends, BUZZEBEES sought to expand the utility of its loyalty points, allowing customers more versatile redemption options. Partnering with Rocket Travel by Agoda enabled BUZZEBEES to seamlessly integrate Agoda’s extensive booking platform into its loyalty ecosystem, offering customers the ability to use points for Agoda.com bookings.
Users can enjoy this feature by clicking the ‘Pay with Points’ banner on their partner applications or LINE profiles. They will be directed to a co-branded page powered by Agoda, where discounts are automatically applied at checkout. To ensure a seamless user experience, BUZZEBEES has strengthened its backend system integration between its partners and Agoda.
Enhancing the Booking Experience Through this collaboration, BUZZEBEES aims to elevate the booking experience for consumers by integrating Agoda’s vast accommodation options into their loyalty platform, offering a more comprehensive range of choices and enhanced convenience..
