Monday, September 16, 2024 Pacific Hospitality Group (PHG), in collaboration with Berger Holdings and JWG Investments (an affiliate of Sunbelt Holdings), proudly announces the groundbreaking of its latest independent lifestyle hotel under the Meritage Collection. The project officially broke ground on September 3, 2024, at the corner of Central and Adams in downtown Phoenix, with the four-star, four-diamond property set to open in Fall 2026. This 236-room luxury hotel, built by Mortenson and designed by renowned architectural firm Gensler, will elevate downtown Phoenix’s hospitality scene.
Highlights include 23,000 square feet of premium meeting and event space, a sophisticated full-service restaurant and bar, a rooftop bar and pool deck on the 17th floor with sweeping views of the skyline, a luxury spa open to both guests and locals, a state-of-the-art fitness center, and a high-end café—all meticulously designed to create an exceptional guest experience. “This groundbreaking marks a significant milestone for the Meritage Collection as we introduce our first urban hotel in Phoenix,” said Garrett Busch, President of Pacific Hospitality Group. “We are excited to expand our portfolio with the addition of this new independent property, offering the distinct blend of luxury, lifestyle, and locally inspired experiences that the Meritage Collection is known for.
This hotel will become an icon of downtown Phoenix, reflecting the vibrant energy of the city while setting a new standard for excellence in the urban hospitality market.” According to Darryl Berger, Founder and CEO of Berger Holdings, “The strategic location at Central and Adams positions this property perfectly within the heart of downtown Phoenix, creating a new hub for business, dining, and entertainment. Our commitment is to bring the best-in-class hotel experience to the city, and we believe this development will do just that and more.
” “As partners in this development, we see tremendous potential in creating a unique, high-end lifestyle destination that elevates the hospitality offerings in downtown Phoenix,” said John Graham, Managing Partner of JWG Investments. “This project will not only attract discerning travelers but also serve as a dynamic space for the community, fostering connections and experiences that celebrate the spirit that the city of Phoenix is known and loved for.” “We are particularly excited about investing in the Phoenix market, which we believe holds incredible growth potential,” said Pouya Honari, Head of Investments at Pacific Hospitality Group.
“As an Opportunity Zone-qualified investment, this project supports the ongoing revitalization of downtown Phoenix. We have great confidence in the future of this vibrant city and are committed to being a part of its dynamic growth.” Financing for the development is secured by First International Bank and Trust, reinforcing the project’s financial strength.
Interior design will be spearheaded by the acclaimed Style Haus and Wild Muse firms, who will infuse the hotel’s spaces with modern, luxurious touches inspired by the natural elements of Arizona’s desert landscape—sun, sand, and wind. Poised to become downtown Phoenix’s premier hotel, it will feature world-class meeting spaces, an exquisite spa, unparalleled guest accommodations, and a stunning rooftop pool deck offering panoramic views of the city..
