The store is one of a number of new openings in Liverpool ONE Luxury watch company Breitling is opening its first Merseyside store in Liverpool ONE . Scheduled for early 2025, this flagship location will be a part of "the biggest year for openings" the shopping complex has seen. The Swiss brand opened in 1884 and has since launched 27 boutiques around the UK.
There are more than 250 stores worldwide. Breitling is known for its industrial aesthetic and takes inspiration from motorbikes, pool tables and other typically masculine elements. The brand offers unisex watches, novelties, limited edition pieces and collector's items.
Breitling will move into Liverpool ONE's Paradise Street, located between the BOSS fashion house and the former makeup unit Morphe. Rob Deacon, Grosvenor’s asset management director at Liverpool ONE, said: "A new flagship boutique will be opening on Paradise Street in early 2025. You’ll be seeing a lot more vinyl going up over the next few months as the scheme's tenant mix continues to evolve and elevate.
"2025 will be the biggest year for openings since the scheme opened in 2008, with the strongest line up of new brands anywhere in the UK. Watch this space." In August, Morphe boarded up and closed its Liverpool ONE branch.
It came after a number of former employees took to social media, including X and TikTok, to share that staff across the UK had been made redundant and that branches were closing imminently. A spokesperson for Morphe told the ECHO :.
