Sunday, October 6, 2024 LEGOLAND Shanghai Resort, which is set to open in 2025, made an exciting debut at the 35th Shanghai Tourism Festival, offering a glimpse of what is expected to become one of China’s top family destinations. Showcasing a custom-built float that highlighted key attractions from the upcoming theme park, the event was a significant moment for Merlin Entertainments, the company behind the resort, as it ramps up anticipation for the grand opening in the Yangtze River Delta region. For the travel industry, the opening of LEGOLAND Shanghai Resort represents a major new player in family-oriented tourism in China.
This new attraction is set to drive both domestic and international travel to Shanghai, cementing the city’s role as a top destination for family vacations in Asia. A Grand Preview at Shanghai Tourism Festival During the Shanghai Tourism Festival, LEGOLAND Shanghai Resort’s float led the parade with an impressive showcase. Constructed with LEGO bricks scaled 25 times larger than standard pieces, the float was designed by Merlin Magic Making and offered festival-goers a detailed preview of some of the park’s core attractions.
These included iconic rides from the global LEGO universe such as The Dragon Coaster , Driving School , and CITY Airport , all aimed at children and families. In addition to these familiar attractions, the float also featured elements tailored specifically for the Chinese market, blending traditional LEGO themes with local .
