Listen to Story India's consumer protection authority released a set of guidelines to address greenwashing and misleading environmental claims in advertising products. Greenwashing refers to the deceptive practice where companies make exaggerated or false claims about the environmental benefits of their products or services, often using vague terms like "natural," "organic," or "eco-friendly." This tactic misleads consumers and undermines genuine environmental efforts, according to the consumer protection authority.
The Central Consumer Protection Authority (CCPA) has released comprehensive guidelines titled "Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024," to ensure transparency and accuracy in environmental marketing claims. Definitions of Environmental Claims and Greenwashing Clear definitions are provided for terms like "environmental claims" and "greenwashing" to ensure businesses and consumers have a common understanding (Sections 2e and 2f). Prohibition of Greenwashing Companies are prohibited from engaging in greenwashing or making misleading environmental claims without credible evidence (Section 4).
This tactic misleads consumers and undermines genuine environmental efforts, according to the consumer protection authority. (Photo: Getty Images) Substantiation and Disclosure Requirements All environmental claims must be supported by reliable scientific evidence or third-party certification. Adequate disclosures regard.
