Friday, September 20, 2024 In an exciting development for both the airline and travelers, HK Express has announced the launch of new direct flights from Hong Kong to Sendai, Japan, with the first flight scheduled for January 17, 2025. This announcement signals a strategic move by the budget airline to broaden its network across Japan, having already introduced a route to Hiroshima. The travel industry is already abuzz with the potential impacts of this route, particularly for tourists eager to explore new parts of Japan beyond the well-trodden paths of Tokyo, Osaka, and Kyoto.
The airline’s decision is expected to have a significant impact on the travel industry by offering a cost-effective, convenient option to discover the less-visited but culturally rich city of Sendai. Starting from January 17, 2025, HK Express will operate four direct flights per week between Hong Kong and Sendai, which will provide travelers with a new way to explore the Tohoku region in northern Japan. The flights will depart from Hong Kong on Tuesdays, Wednesdays, Fridays, and Sundays, offering flexibility for both leisure and business travelers.
The outbound flights will take off at 8:15 a.m. and 1:30 p.
m., while return flights from Sendai will be available at 2:25 p.m.
and 7:00 p.m. on the same days.
The introduction of this route is not only a new opportunity for travelers but also part of a larger trend where airlines are adding more diverse destinations to their itineraries. This gives travelers more opportunities to experience different parts of Japan that may have been previously overshadowed by larger, more popular cities. Sendai, with its deep historical significance and natural beauty, is expected to attract a range of travelers—from culture enthusiasts to adventure seekers.
To mark the launch of this new route, HK Express is offering a promotional fare of just HKD 576 for round-trip flights. This special fare will be available for travel between January 17, 2025, and March 29, 2025, giving travelers nearly three months to take advantage of the offer. The “Essential” fare includes one small personal item and a checked-in baggage allowance of up to 20 kilograms, providing great value for budget-conscious travelers.
To avail this offer, travelers need to book their flights through the official HK Express website before September 24, 2024, at 11:59 p.m. This limited-time promotion is expected to drive early bookings, making it crucial for interested individuals to plan their trips well in advance.
Promotional Highlights: Sendai, the capital of Miyagi Prefecture, offers travelers an authentic Japanese experience, combining natural beauty with a rich cultural heritage. Known as the “City of Trees,” the city is famous for its scenic streets lined with zelkova trees, as well as the picturesque Hirose River. Visitors to Sendai will find themselves surrounded by a blend of modern amenities and traditional charm.
Key attractions in Sendai include the ruins of Sendai Castle, built by the city’s legendary founder, Date Masamune, also known as the One-Eyed Dragon. His statue, located near the ruins, has become a symbol of the city. Another significant site is the Osaki Hachimangu Shrine, a historical Shinto shrine dedicated to the god of war, which showcases exquisite traditional architecture.
Travelers can also enjoy a wide range of festivals and cultural events, such as the Sendai Tanabata Festival, a summer festival known for its elaborate decorations. The city’s vibrant music scene and the Sendai City Museum further enrich the experience for visitors. In terms of cuisine, Sendai is particularly renowned for its local delicacy, grilled beef tongue (gyūtan), a must-try for any visitor.
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