Self-care and skin care rituals have long been connected to improving mood and mental health. But what if the products themselves directly affected your emotions? An emerging beauty trend called neurocosmetics may be the answer to taking the relationship between beauty and the mind to a whole new level. What are neurocosmetics? The philosophy behind neurocosmetics is rooted in the idea that the "brain and skin are intrinsically linked," and some brands are touting products "formulated to play off that connection," Allure said.
Some product descriptions claim that their ingredients can communicate with neurotransmitters in the skin to spark certain emotions or sensations. Neurocosmetics are focused on improving your skin's health by enhancing those sensory reactions by using ingredients that supposedly influence the skin's nervous system, cosmetic chemist Kelly Dobos said to Allure. The active ingredients in neurocosmetics can be "any type of ingredient that affects the nerve receptor: topical ingredients, ingredients that we smell (aka aromatherapy), or ingredients we ingest," cosmetic chemist Ron Robinson said to PopSugar .
Topical products that claim to interact directly with the nervous system are gaining popularity with this trend. CAP Beauty's " serotoner " includes griffonia, a plant that contains the molecule 5-HTP, a precursor to serotonin, to encourage "happier, healthier and more joyful looking skin." Skincare company Selfmade is hawking a three-step "securely attached" kit, which includes a copy of the.
.. Theara Coleman, The Week US.
