Netflix’s cooking competition show “Culinary Class Wars” (Image courtesy of Netflix) SEOUL, Oct. 21 (Korea Bizwire) – The popularity of Netflix’s cooking competition show “Culinary Class Wars” has ignited a boom in home cooking equipment sales in South Korea, according to recent data from a major e-commerce platform. Gmarket, an online marketplace owned by Shinsegae Group, reported on October 20 that sales of kitchen-related items have skyrocketed in the first half of October compared to the same period last year.
The surge is attributed to the show’s influence on viewers’ culinary aspirations. Among the most dramatic increases was a 233% jump in sales of cooking graters. Other kitchen essentials also saw significant growth, with knife sales increasing by 167% and frying pan sets rising by 151%.
Sales of pots climbed by 126%, while saucepans, steamers, cutting boards, and mixing bowls all experienced double-digit growth. The trend extended beyond cooking implements to dining accessories. Sales of cutlery sets soared by 246%, while plate sales increased by 156%.
Fork and knife sets saw an 80% uptick. Reflecting a desire to replicate fine dining experiences at home, wine accessory sales also rose by 95%. Notably, the average per-customer purchase amount for kitchen items has nearly doubled compared to last year, indicating that consumers are willing to invest in higher-quality kitchen equipment despite inflationary pressures.
The most significant increase in p.
