Myntra gets this AR-powered feature to try several beauty products before making the decision of buying. Myntra has introduced an Augmented Reality (AR) feature called ‘Looks Virtual Try-On.’ What is it? This AR-powered tool allows you to virtually try on multiple beauty products, such as foundation, eyeshadow, and lipstick, all at once.
The best part is that you can access this feature directly from the Myntra app and experiment with complete makeup looks before making a purchase. The shopping giant has mentioned that the AR-based feature has been developed in collaboration with ModiFace, which is a beauty tech company known for its augmented reality solutions. The tool brings makeup looks straight from the runway to your screens, starting with options from L’Oréal and Maybelline.
The feature initially offers four to five complete makeup styles, including those worn by L’Oréal Paris’s global ambassador Alia Bhatt during the Paris Fashion Week. In future, Myntra is planning to expand the AR feature to cover 10-12 more brands in the coming months, making it easier for you to explore a wide variety of makeup products and styles. By the third phase, the tool will include products from all major beauty brands available on Myntra.
Moreover, future updates will also introduce virtual try-ons for nail colours and hair dyes, the company mentioned. Myntra’s Looks Virtual Try-On: AR To Your Phone The AR-powered ‘Looks Virtual Try-On’ simplifies the shopping experien.
