Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its outstanding and biggest edition by far, registering 390 million customer visits, a significant growth over last year’s edition . The event saw strong festive shopping sentiment across the country, which is expected to continue in the weeks to come, in the fashion, beauty and lifestyle space. During this period, Myntra onboarded over 1.
5 million new customers, with over 80% coming from non-metros. In addition, FWD, Myntra’s dedicated Gen-Z fashion destination, witnessed a notable ~2.5X growth over BAU(business as usual) in new customers joining the platform.
In the lead-up to the Big Fashion Festival, September witnessed heightened shopping intent right from the onset of the festive season in the country, starting with Rakhi. The platform saw Myntra’s monthly active user(MAU) count touch a record of 70 mn . For the Big Fashion Festival, customer enthusiasm was evident from the opening hour, with the platform registering a 100% growth in orders per minute at peak.
This festive season, Myntra has spruced up its offerings to a staggering 9,700+ brands, an additional 3,700 over the previous edition, making it the go-to destination for trend-first fashion. The categories that saw heightened demand included women’s ethnic wear, men’s occasion & casual wear, and sports footwear. Categories like beauty & personal care, watches and wearables and home furnishings clocked 1.
5X growth in demand.
