Sunday, September 8, 2024 Oktoberfest’s allure is drawing a surge in Munich hotel reservations, anticipated to represent 32% of the city’s total bookings this fall. This insight comes from SiteMinder, which offers a unique software platform enhancing hotel revenue. Their analysis highlights the festival period from September 21 to October 6, 2024, as a peak time for the hospitality sector in Bavaria’s storied celebration.
According to SiteMinder, the average room price in Munich during Oktoberfest soars to €416, marking a 59% increase over the typical autumn rate of €261 and a substantial 138% rise from the average yearly rate of €175. Moreover, the advance booking period for these dates has expanded to 128 days, up from 125 days the previous year. “The rise in bookings and room rates in Munich during Oktoberfest underscore the festival’s significant impact on local tourism,” says Clemens Fisch, Regional Director for DACH at SiteMinder.
“With travellers securing their rooms in the city further in advance than last year, local hotels and other accommodation providers would do well to seize this opportunity by optimising their revenue strategies dynamically and in tune with the demand in real-time.” Adds Fisch: “Oktoberfest’s widespread appeal, especially among international travellers, reflects the strengthened demand for hotel bookings centred on popular events. To stay ahead, local hotels should capitalise on the momentum surrounding Munich’s two-.
