Beijing targets “mukbangs”, influencers whose followers challenge them to order and eat large plates of food which they often can’t finish. In the end, 100 skewers of spicy Guizhou chicken proved to be too much. Alongside lashings of potato, dumplings and noodles, food vlogger Mires munched her way through the kebabs in a small local restaurant in the southern Chinese province.
In the video from May, the young woman leaves trails of sauce across her mouth as she slides dozens of meat-laden sticks between her teeth. Visibly slowing after several hours, she eventually gives up. She then informs a waiter that the rest of the food, including a half-eaten bowl of rice, will have to be taken away.
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