New U.S. campaign to highlight brand's signature mix of European style and American comfort The commercial will profile MSC Cruises' newest flagship, MSC World America, debuting in Miami in April 2025 FORT LAUDERDALE, Fla.
, Jan. 8, 2025 /PRNewswire/ -- MSC Cruises , the world's third-largest cruise line, will bring its signature mix of European style and American comfort to television's biggest night with a 60-second Big Game commercial. The ad will star two yet-to-be-revealed celebrities traveling on the cruise line's upcoming flagship MSC World America .
The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise options: A commitment to the U.S. market that includes basing its newest, most modern ships at a growing list of homeports in the region A wide variety of onboard amenities targeting American travelers The award-winning MSC Yacht Club concept, offering a luxury ship-within-a-ship experience featuring enhanced suites; butler service; and private bar, restaurant and pool facilities The gorgeous Ocean Cay MSC Marine Reserve —a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements coming in early 2025 Big Game viewers will see how the global leader and family-owned cruise line's unique European heritage is offering something different for U.
S. vacationers. The commercial will show how MSC World America offers a vac.
