A citizen looks at a movie poster outside Seoul Cinema in Jongno District, Seoul in this file photo taken in July, 2006. Korea Times photo by Hong In-kie By KTimes Movie theaters are reducing the use of posters and tickets due to environmental concerns and technological advancements. Where once posters were readily available for moviegoers to take home, these spots are now filled with a variety of collectibles instead.
An official from Lotte Cinema said, "According to the amended Resource Recycling Act, as of Nov. 24 last year, the production and distribution of single-use advertising materials, including posters, are restricted. As a result, we can only provide leaflets that do not contain synthetic resins.
" He said that while they request supplies, the limited stock of these materials provided by distributors often runs out quickly. This issue is common in other theaters like CGV and Megabox, where posters and leaflets are becoming increasingly difficult to find. While these changes are indeed beneficial to the environment, they are not solely motivated by environmental concerns.
A CGV official said, "Posters were traditionally used as a marketing tool by distributors, but marketing strategies have evolved. Where information was once only accessible offline, it is now available through various channels, reducing the demand for paper leaflets. The shift toward more efficient marketing methods reflects this change.
" It's not just posters that have disappeared. With the advent.
