Artiste manager-turned-author Squidell is imploring young music enthusiasts to take the "business" part of music more seriously, following his invitation to lecture at the University of Westminster in the United Kingdom. Squidell, who is the older brother of dancehall superstar Popcaan, said he hopes the lessons explored throughout his book, Essential Notes: A Glimpse into the Reality of the Music Industry , will alter the "mindset" of today's generation of musicians. "I'm tired of seeing someone reaching a level of stardom and then nothing is happening for them for another five years, because even if they have [achieved] generational success, it's not generational wealth," said Squidell, whose given name is Demonie Wilson.
He warned young entertainers about spending their first earned funds on material items but instead should seek to make "long-term investments in order[to reap] long-term legacy". Squidell's book, his first, was released in May. He said the book allows consumers/fans to have an idea of what's really happening within the music industry.
"[Many people] have the notion that it is one way in but it is really not that, [and] by explaining those scenarios it's like explaining to aspiring, and even foundation artistes, by giving them ideas and tips on how to make their careers better and the best route to take to achieve success," said Squidell. He underscored that many 'nine-day wonder' artistes are around because they enter music for the "love of it and not the .
