Teased earlier this summer, Moncler Genius has officially announced its immersive “City of Genius” event in Shanghai, revealing an impactful line-up of artists and designers. Moncler Genius will close Shanghai Fashion Week with a bang, championing revolutionary design by questioning everyday living. Moncler took over the British capital in 2023 with a legendary experience alongside Pharrell Williams , Rick Owens , and Roc Nation .
This time around, Moncler invites a fresh batch of talent to answer the question: how do you live Genius? The 30,000-square-meter venue in Shanghai will bring creative visions to life, seeing Japanese designer Hiroshi Fujiwara return for another collection. Gilga Farm by Donald Glover and Mercedes-Benz by NIGO will also present dynamic collections, while LuLu Li, Palm Angels , A$AP Rocky , and Willow Smith will bring trail-blazing creativity to their Moncler Genius collaborations. Furthermore, Rick Owens and Jil Sander will present independent collections with Moncler Genius liberating your inner child.
In Moncler’s announcement campaign, local creatives Leah Dou , Wing Shya , and Xu Bing learn how to “Live Genius” and embody the brand’s boundary-breaking identity in an energetic city. “This journey isn’t just about the inner self but also about engaging with the outer world. Communicating with the world we live in is just as important as individuality.
It’s through balancing inner confidence with the humility of being part of a la.
