PARIS , Oct. 2, 2024 /PRNewswire/ — Moët Hennessy, the Wines and Spirits division of LVMH, is pleased to announce a strategic investment in French Bloom, the market leader in prestige alcohol-free sparkling wines, through the acquisition of a minority stake. The partnership reflects a shared vision between Moët Hennessy and French Bloom to lead together the future of sparkling wines without alcohol.
French Bloom was launched in 2021 by co-founders and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski , along with Maggie’s husband, Rodolphe Frerejean-Taittinger, after several years of R&D. By quickly establishing itself as pioneer in the non-alcoholic sparkling category, French Bloom has seen its collection of cuvées expand to over 30 countries in less than 3 years. French Bloom’s success is largely attributed to the well-balanced and complex quality of its sparkling cuvées, made with organic French Chardonnay and Pinot Noir wines.
This is achieved through a visionary winemaking and dealcoholization process. French Bloom embodies the incomparable intersection of French tradition and groundbreaking innovation, resonating strongly with the rising demands of ‘flexi-drinkers’ driven by moderation. “We are incredibly proud to partner with French Bloom, a pioneer of non-alcoholic sparkling wine with unparalleled taste and distinctive brand identity.
This investment aligns with Moët Hennessy’s key strategic initiatives, demonstrating our co.
