Monday, August 19, 2024 Maldives Marketing and Public Relations Corporation( MMPRC) partners with Fliggy to boost Maldives’ visibility in China, signing an MOU to promote the island nation as a top destination for Chinese travelers. Maldives Marketing and Public Relations Corporation ( MMPRC/Visit Maldives ) has entered into a strategic partnership with Fliggy, China’s leading online travel platform under the Alibaba Group, to enhance the Maldives’ visibility in the Chinese market. The collaboration was formalized through a Memorandum of Understanding (MOU) signed by MMPRC’s Chief Executive Officer and Managing Director, Mr.
Ibrahim Shiuree, and Fliggy’s Vice President, Mr. Tong Teng, during a ceremony at Villa Nautica on August 18, 2024. This partnership, supported by Villa Resorts, aims to promote the Maldives as a top-tier destination for Chinese travelers.
Fliggy, one of China’s premier online travel platforms, plays a crucial role in this collaboration, which aims to elevate the Maldives as a top destination while reinforcing its position as a key market player. Through this partnership, Visit Maldives seeks to highlight various tourism segments from the “Sunny Side of Life,” ensuring the Maldives remains a preferred choice for Chinese travelers. The signing ceremony, hosted in collaboration with Villa Resorts at Villa Nautica, further emphasizes the Maldives’ appeal as an ideal venue for MICE travel, events, and conferences, showcasing its versatility .
