Miu Miu once again sits atop the list of the hottest brand in the world, according to the shopping platform Lyst. Having been defeated by Loewe in the second quarter of 2024, Miu Miu surged back to the top in the third quarter, with a remarkable 30% increase in searches from its 15 million monthly active users. Miu Miu has been making noise for a hot minute now! The Gen-Z approved brand secured the fourth spot in terms of social media visibility during the Spring 2025 Paris Fashion Week, as reported by Launchmetrics.
The brand has also gained significant traction on fashion search engines, with Tagwalk noting it as one of the most frequently searched labels. Miu Miu is the hottest brand in the world of 2024 The Fashion show itself, held recently in Paris, attracted a glamorous audience, including South Korean singer Jang Won-young, Chinese actresses Liu Haocun and Zhao Jinmai, and other notable figures like Camila Cabello and Kiernan Shipka. In the Lyst rankings, several brands saw a change in their positions during the third quarter of the year.
While Alaïa, The Row, Coach, Jacquemus, and Gucci climbed the list, Loewe, Bottega Veneta, Versace, Moncler, and Balenciaga experienced declines. Notably, Alaïa saw a huge change in its ranking, jumping 12 places to fifth, driven by a 51% rise in demand, largely attributed to Pieter Mulier’s standout collection. As for new entries onto the list, this quarter welcomed brands like Ralph Lauren, Toteme, Victoria Beckham, and Chloe.
