Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Ahead of launching their new sunscreen brand Ultra Violette onto shelves and into social media feeds, Ava Chandler-Matthews and Bec Jefferd knew they wanted to stand out. It was 2019 and the height of what will go down in marketing history as a very Millennial aesthetic: pastel colours, minimalist white fonts, gold embellishment and typically earnest messaging.
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