JSW MG Motor India today announced the launch of MG Select - a new sales channel for the company’s upcoming premium vehicles. The new MG Select showrooms will sell higher end, or as the company says 'new age luxury ' vehicles and elevated experiences. The outlets will feature both sales and service facilities and will present a new, distinct identity through their dealership aesthetic and communication materials.
MG says that this move reflects the company’s strategic response to opportunities in the premium automotive market , particularly the rising demand for luxury products that are more inclusive, sustainable, and personalised. This focus on a curated experience aims to differentiate MG Select in a competitive market. The company also said that MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1.
The brand will offer a range of vehicles primarily ( NEVs ), plug-ins, hybrids, EVs , and more. MG Comet long-term Review: The perfect city car or an expensive toy? | TOI Auto Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “The traditional concept of 'purchasing' is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands.
Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.” One of the initial models expected to be available at MG Select showrooms is the MG Cyberster, an electric sports car that was unveiled earlier this year. The company also said that MG Select will offer a range of high-end vehicles, and, over the next two years, will expand its portfolio to include four premium products, with its maiden product planned for Q1 of 2025.
The company is also inviting dealer partners..
