Monday, January 27, 2025 Orange 142, a division of Direct Digital Holdings, has launched its Emerging Markets Council, targeting opportunities in Latin America, Mexico, and other Spanish-speaking regions. This initiative seeks to empower small and mid-sized businesses (SMBs) with innovative tools and strategies to expand into these vibrant and dynamic markets. By focusing on culturally attuned campaigns, the council aims to facilitate SMBs’ entry into international travel markets, connecting businesses with audiences eager to explore global destinations.
Latin America represents a significant area of growth for the travel industry. Orange 142, based in Houston, has leveraged its diverse location to spearhead this new initiative. The 2025 strategy prioritizes connecting SMBs with the region’s burgeoning travel market through campaigns that emphasize multigenerational travel, Gen Z consumer preferences, and immersive cultural experiences.
The council’s approach highlights the unique decision-making dynamics within Latin American families, where a single member often influences group travel choices. Orange 142 demonstrated its ability to connect SMBs with Latin American audiences through its award-winning strategy for Travel Santa Ana. By targeting major cities such as Mexico City, Guadalajara, and Monterrey, the campaign generated over 3.
5 million impressions and boosted Santa Ana’s visibility as a cultural destination. The strategy’s use of behavioral insights, creat.
