Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. Mercedes-Benz Malaysia (MBM) and Malaysia Aviation Group (MAG), the parent company of national carrier, Malaysia Airlines, have officially announced a strategic partnership designed to redefine luxury services and elevate overall customer experience for their elite clientele. The collaboration was unveiled at an exclusive event held at Hap Seng Star Setia Alam, showcasing a shared commitment to unparalleled luxury and convenience.
Amanda Zhang, CEO and President of Mercedes-Benz Malaysia, said, “At Mercedes-Benz, our mission is to craft extraordinary experiences—what we call Mercedes Moments—where cutting-edge technology meets timeless elegance to make every journey unforgettable. Partnering with Malaysia Aviation Group allows us to elevate luxury travel experiences for our customers and Enrich members, setting new benchmarks in exclusivity and sophistication. Being ranked consecutively as the ‘most valuable luxury automotive brand’ in Interbrand’s Best Global Brands 2024 reflects our commitment to innovation and excellence.
We are excited to embark on this journey together to redefine customer service and luxury.” Philip See, Chief Executive Officer of Loyalty and Travel Services from MAG added: “We are dedicated to enhancing travel experiences by elevating service standards. Our partnership with Mercedes-Benz Malaysia ensures Enrich members and elite pass.
