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Meghan Markle's lifestyle relaunch left the public "irritated" because the Sussexes "just want everyone to like them so badly," according to Bethenny Frankel . The former Real Housewives of New York City star was addressing Meghan's apparent branding troubles in a TikTok video. The Duchess of Sussex soft-launched American Riviera Orchard in March 2024, when she sent celebrity friends samples of her jam.

Almost a year later, she used her Instagram account to announce a new name, As Ever, and new website with a promise of more to come in the spring. However, she has already been beset by problems including around a New York fashion brand with the same name and suggestions the logo is similar to a coat of arms for a Spanish town. For the record that trailer looked beautiful #meghanmarkle #trailer #harry #trailer @Netflix #everafter Why It Matters Frankel's latest take on Meghan comes on the back of a series of past social media videos in which she criticized the direction the duchess has taken from a marketing perspective.



She was previously a runner-up in The Apprentice: Martha Stewart , has a lifestyle brand, her low-calorie Skinnygirl Cocktails, and does philanthropy work through her BStrong initiative. That leaves her well-placed to understand the challenges and opportunities of Meghan's current position. What to Know Frankel's TikTok video went viral after it was liked 13,800 times and viewed 326,000 times, having been posted with the message: "For the record that trailer l.

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