The Duchess’s application to trademark her new brand was rejected because of its name, American Riviera Orchard. The Duchess of Sussex has asked officials for three more months to get her lifestyle brand up and running. Lawyers for the Duchess, 43, have requested an extension in her attempt to trademark her commercial venture American Riviera Orchard .
It comes after her initial application to trademark the name was refused by the US Patent and Trademark Office (USPTO) in September, after which she was given three months to address the issues or face having the application dropped. She has now asked for a further three-month extension to address the filing issues for her brand, which will promote a domestic idyll through the sale of jams , nut butters and home goods..