South African Tourism announced that registration for Meetings Africa 2025 has officially opened. The event is set to take place from February 24 to 26 at the Sandton Convention Centre in Johannesburg. According to SAT, the trade show will unite exhibitors, buyers, trade professionals and aspiring leaders from around the globe.
Bjorn Hufkie, General Manager: MIC Sales at the South African National Convention Bureau, a division of SAT, emphasised that the 19th edition of Meetings Africa will transcend the traditional trade show format. “Whether you are an exhibitor showcasing innovative products, a buyer curating unique African business event packages, or a student looking to shape your future in the industry, Meetings Africa 2025 has something for you. “This event is a chance for the continent’s existing and aspiring economic drivers to form part of a dynamic platform shaping the future of Africa’s thriving business events industry,” said Hufkie.
Who should attend the event? According to Hufkie, Meetings Africa 2025 is an essential event for a wide array of participants: What to expect at Meetings Africa 2025? Hufkie revealed that attendees can expect a brand-new educational programme developed in collaboration with leading trade associations such as SAACI, SATOVITO, and SITE. He added that this programme will cater to both seasoned professionals and first-time attendees, diving deep into the evolving business events landscape. Hufkie also said that attendees will h.
