Held at the iconic F1 Pit Building from 17 to 19 November, Singapore’s biggest retail event of the year is back for yet another buzzing edition. Boutiques by the Pit Building will once again see a wide array of brands showcase their most delectable items, boasting a total of 3oo local and regional brands with 80 of them being new vendors. In line with the Vogue Singapore Foundation’s ongoing mission to nurture local talent and place them on a global stage, this year’s Boutiques will have a dedicated booth for the Foundation.
The space will spotlight three exemplary local designers in an aim to provide an immersive and educational experience that showcases each of the designer’s unique processes and techniques. Visitors can also purchase some of their garments at the booths, as well as a change to speak to these young creatives on their ethos and vision. Additionally, all visitors will also have the opportunity to purchase Club Vogue merchandise and memberships.
Club Vogue is Vogue Singapore’s exclusive membership that grants access to the latest in content and privileges across fashion, beauty, and lifestyle as well as invitations to exclusive Vogue events. Each subscription also aids in supporting local creatives, with a quarter of the annual membership fee going towards the Foundation. Below, read on to find out more about each of the emerging designers.
Project Coal Founded in 2014 by 30-year-old artist Crystal Lee, Project Coal is a clothing brand that focuses on the exploration of natural dyes through one-of-a-kind textiles and objects. The label sells an assortment of garments and accessories, all made from natural fibres such as cotton, linen, silk, wool or hemp. Each piece is hand-crafted, and utilises plant-based extracts and pigments to tell a story.
The end result is one of earthy tones and unique textures, each different from the other. Notes Lee of her design philosophy: “I always remind myself that it is a slow process, and that I have to allow the canvas to ‘breathe’ in between rounds of dyeing.” She shares that her motivations primarily stems from wishingf to produce authentic and honest works, pieces that she would want in her own home.
It also serves as a from of self-expression to Lee, who prides herself on providing a bespoke experience for her customer. Studio Vetyver Studio Vetyver is a womenswear and menswear label founded by Pit Firdaus Aris that fuses contemporary styles with streetwear tropes. Unconventional design techniques are implemented into many of the seemingly-unassuming garments, such as a zero waste twisted drape design that creates volume and asymmetry while having a sustainable edge.
Pit shares his the importance of craftsmanship in his designs: “It is fundamental as it serves as the foundation and backbone in the execution of design. For me, craftsmanship does not only mean technical skills, but also the commitment towards a creative expression.” He also explains that his considered choice of fabrics is done through a reflection of the environment he is in—with each collection taking cues from various spaces and landscapes throughout Singapore.
Denise Chong Denise Chong is a 24-year-old beadwork artist and jewellery designer based in Singapore. Her interest in beadwork started during the pandemic, and her namesake label was launched in 2021 with its debut collection titled ‘Intrigue’. The label crafts occasion-wear garments made for multiple interpretations and imaginations, with an emphasis on attention to details.
It seeks to convey a feeling of intimacy with its wearer, and utilises unconventional materials that exposes the skin in their patterns and cutouts. “I really like how quality materials feel to touch, and the weight of the final product is something that matters a lot to me” shares Denise on the decision to work around beads. Each garment is sewn together using right-angle weaves, a painstaking technique that perfectly encapsulates what craftsmanship is about.
“I think a dedication craftsmanship elevates my work as I am able to edit the intricate details of my designs and make a work that is unique.” Her secondary ready-to-wear line Denise Chong Adornments would be available to shop at Boutiques, which translates the conceptual ideas of her main label into elevated everyday garments and accessories. Purchase a ‘Next in Vogue’ ticket and receive a complimentary ticket to Boutique Fairs (while stocks last).
Learn more about the Vogue Singapore Foundation and subscribe to Club Vogue . Producer David Bay Programme Director Petra Sekhar Director of photography Isaku Lim Gaffer Herdy Herqury Hair and Makeup Hazel Tan.
