featured-image

Nisha Madhulika , a former teacher from Uttar Pradesh , has taken YouTube by storm with her simple home-cooked recipes. After her kids moved out, she was left battling loneliness in an empty house. But instead of giving in to this "empty nest" syndrome, she picked up cooking - a hobby she had always loved.

In 2007, Madhulika decided to share her vegetarian recipes through a blog that would change her life forever. Madhulika's blog slowly garnered attention Madhulika's recipes soon became a hit, and the love she received from readers only added to her passion for cooking. This success prompted her to make a bold move in 2011 when she bid adieu to her teaching career to start a YouTube channel on homemade vegetarian Indian dishes.



Her channel ( @nishamadhulika ) offered simple and relatable content in Hindi, which struck a chord with audiences seeking easy-to-follow recipes. Madhulika's YouTube channel gained traction Madhulika's warm and approachable style on her YouTube channel made viewers feel like they were learning from a friend, which led to a steady increase in her subscriber count. The turning point came in 2017 when she was awarded "Top YouTube Cooking Content Creator" at the Social Media Summit & Awards.

This recognition propelled her into the limelight, resulting in interviews with major publications. Apart from a Hindi website, she has an English website and a mobile app! Madhulika is now India's richest female YouTuber Today, at 65, Madhulika has a whopping 14.5 m.

Back to Beauty Page