In 2014, Nidhi started Aks Clothing with just Rs 3.5 lakh at her 2BHK home in Gurugram, targeting young women aged 18-35 who wanted contemporary ethnic wear at affordable prices. Published: November 10, 2024 11:21 AM IST By Edited by Nidhi Yadav is a renowned name in the world of fashion and lifestyle.
A Gurgaon-based businesswoman, Nidhi Yadav is the founder of Aks Clothing, which was established in the year 2014. Nidhi always wanted to grow her career in the field of fashion. However, she started her career in corporate, due to some personal reasons.
After working at one of the biggest multinational companies in the world, she realised that fashion and clothing were the only spaces where she wanted to build her future. orn in Indore, Yadav found encouragement from her mentors to pursue her true passion—fashion. Determined to gain the right skills, she moved to Florence and enrolled in a one-year program at the prestigious Polimoda Fashion School.
Nidhi is a computer engineer who worked at Deloitte. However, soon after realizing her heart lay in fashion, she decided to take a major leap and create her own brand. During her time in Italy, Nidhi studied the business models of a lot of clothing and fashion brands.
Once, in an old interview with an online news portal, Nidhi admitted that she took inspiration from the success stories of renowned brands and decided to create outfits at affordable prices. She said: “I was always drawn towards clothing brands and their stories. .
