At just 27, Djerf’s amassed millions of followers and created a wildly successful fashion brand that espouses authenticity – but she’s also faced allegations of workplace bullying and bodyshaming Ahead of the festive season, American model and “It” girl Hailey Bieber has teamed up with Swedish influencer Matilda Djerf to launch a limited edition lip gloss that’s perfect for Christmas. The Peptide Lip Treatment Peppermint Glaze is described as the “same nourishing clear gloss you know and love, with a touch of shimmer and a crushed candy cane scent.” {"@context":"https://schema.
org","@type":"ImageObject","caption":"Matilda Djerf in the campaign for her collaboration with Hailey Bieber’s Rhode make-up line. Photo: @matildadjerf/Instagram","url":"https://img.i-scmp.
com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/12/17/526d7988-513c-49e0-8e15-b8712bc6e347_8a66ae79.jpg"} Matilda Djerf in the campaign for her collaboration with Hailey Bieber’s Rhode make-up line. Photo: @matildadjerf/Instagram To announce the collaboration, Djerf, shared photos of herself holding her Rhode lip treatment while wearing a series of festive red outfits.
But who exactly is Matilda Djerf, and how has she built her fashion empire? She’s a Swedish influencer {"@context":"https://schema.org","@type":"ImageObject","caption":"Matilda Djerf originally gained an online following for her bikini pics. Photo: @matildadjerf/Instagram","url":"https.
