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The world of K-pop fashion is as dynamic and eclectic as it gets. From music videos to stage outfits and concept shoots, there’s no shortage of themes and aesthetics—no one’s doing it like them. In this vibrant scene, one designer is turning heads—Rebecca, the 26-year-old behind the South Korea-based brand, Dainty Knit .

With pieces worn by none other than K-pop darling Karina from Aespa , and the well-loved Stray Kids , the British designer is bringing her own delightful blend of whimsy to the table. Rebecca’s story begins in the unlikeliest of places—her childhood home—where she first explored her creative side by making clothes for her Bratz dolls with the family sewing kit. “I was never really interested in academics; I just wanted to draw or paint,” she shares.



Fast forward to the pandemic, and she turned her passion into a full-fledged brand, starting by selling crochet items on Depop. “I thought, ‘I should just do this. I feel like I’m meant to do this,’” she recalls, embracing the moment when her passion began to evolve into something much more.

The brand’s designs offer a fresh take on knitwear—a mix of 2000s fashion and fairy-tale motifs, creating pieces that feel both familiar yet modish. “ I also draw inspiration from girlhood and childhood nostalgia , incorporating princess or fairy motifs with punky elements of British style elements. ” she beams, showcasing her knack for weaving diverse inspirations into her work.

The magic b.

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