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My heartiest congratulations to all the national athletes who represented Jamaica at the recent 2024 Paris Olympics. I would like to recognise all Jamaican athletes for the immense dedication, sacrifice, and national pride they bring to the global stage, especially at an Olympics. However, in today’s world, patriotism, while noble, may not be enough to sustain the motivation and well-being of our athletes, given that many have already been spoilt by endorsement deals even prior to their Olympics qualification.

The reality is that it takes more than just national pride — it takes tangible support, including financial incentives, to truly honour and sustain the excellence of our sports heroes. Current State of Recognition The Jamaican Government currently offers health insurance, titles, celebratory events, and, in some instances, cash awards and national recognition to our medallists upon their return. While these gestures are commendable, and certainly appreciated, they may fall short in a world in which athletes are increasingly aware of the substantial rewards their counterparts in other countries receive.



Patriotism alone may not suffice in an era in which pragmatism often takes precedence, and our athletes need to feel that their sacrifices are met with meaningful support. Global Comparisons: The Reality Check To understand the context in which our athletes compete, it’s essential to look at how other nations reward their Olympians: 1) United States: Offers financial bonuses of US$37,500 for gold, US$22,500 for silver, and US$15,000 for bronze medallists. 2) Singapore: Sets a high bar with US$744,000 for a gold medal, US$372,000 for silver, and US$186,000 for bronze under its multi-million dollar awards programme.

3) Italy: Provides US$213,000 for gold, US$106,000 for silver, and US$71,000 for bronze. 4) South Korea: Beyond cash rewards, gold medallists receive lifelong pensions of approximately US$925 monthly. 5) India: Offers around US$75,000 for gold, US$31,000 for silver, and US$20,000 for bronze, along with prime government jobs and housing for sports training.

6) Japan: Awards US$45,000 for gold, US$18,000 for silver, and US$9,000 for bronze. 7) Malaysia: Provides medallists with significant pension plans, financial incentives, and sometimes luxury cars. These examples highlight that many countries recognise the value of their athletes in tangible ways that extend beyond symbolic gestures.

If Jamaica is to compete on a global stage and retain its top talent, we must rethink our approach to rewarding our Olympians. Proposed Enhancements for Jamaican Medallists To truly honour the contributions of our athletes, I am proposing the following: 1) Monetary rewards: I am suggesting publicly declared financial incentives for our medallists of gold, silver, and bronze. Additionally, rewards should be extended to athletes who qualified for the finals, in recognition of the hard work and excellence required to compete at the highest level.

2) Lifetime pensions: A pension fund for medallists would ensure long-term financial stability, acknowledging their sacrifices, and providing for their future. 3) Scholarships and training grants: By offering programmes to support athletes in furthering their education and training, we can help secure their futures beyond their sporting careers. 4) Housing and training facilities: Developing residential and athletic training facilities specifically for medallists would not only support their current endeavours but also create academies for coaching the next generation.

Housing incentives near these centres would further ease the burden on our athletes, allowing them to focus on their training. These proposals are not just about rewards, they are investments in our athletes. They send a clear message that Jamaica values their contributions and is committed to their continued success and well-being.

The global recognition and pride our athletes bring to Jamaica warrant more than emotionally charged gifts and symbolic gestures — they deserve meaningful support that reflects the high value we place on their achievements and the significant role they play in enhancing Brand Jamaica. Dr Olivia Rose is a sports psychologist..

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