In a changing of the tide, Matthieu Blazy has been named artistic director of . This move is a preeminent decision that will surely lead the house into a new creative era. Blazy previously was toiling away at Kering’s where he breathed life into the house through accessories, ready-to-wear and more.
Bottega Veneta became a mainstay in the global fashion industry due to the designer’s creative inclinations and his striking campaigns. His collections were also lauded to to his affinity for presenting clothing that was crafted in a way to generate larger conversations around what an Italian house can be responsible for. At Chanel, Blazy will spearhead ready-to-wear, couture and accessories collections, according to .
Matthieu succeeds Virginie Viard who exited the brand in June after she served as the creative director for the house for five years. With this appointment Matthieu becomes the fourth creative director of Chanel in the brand’s 114-year history. Karl Lagerfeld served as the second–Lagerfeld is largely responsible for the explosive growth of the brand during his 36-year tenure.
“Matthieu became an obvious choice for the brand as we came to understand his talent, his personality, his groundedness, his culture,” Chanel’s fashion president Bruno Pavlovsky told in an interview. “The interview process was truly inspiring as we grew to know him: his vision for creation, his modernity, his respect for and commitment to products and the women who surround and .
