Thursday, January 2, 2025 The Malaysian Association of Tour and Travel Agents (MATTA) has announced a strategic partnership with Universiti Teknologi MARA (UiTM) during the 7 th International Hospitality & Tourism Conference, hosted by UiTM’s Faculty of Hotel and Tourism Management on December 3, 2024. At a dinner held during the conference, MATTA and UiTM formalized their collaboration through the signing of a Memorandum of Understanding (MoU), marking a significant step toward closing the gap between academia and the tourism industry. The MoU underscores a shared commitment to fostering collaboration in the following areas: This partnership is designed to enable the continuous exchange of information between tourism industry stakeholders and academic institutions, fostering a deeper understanding of industry developments and innovations.
MATTA has emphasized the importance of talent development as a cornerstone of this partnership. In a rapidly evolving tourism landscape, MATTA is committed to ensuring a skilled and adaptable workforce. As part of these efforts, MATTA will host the MATTA Tourism Talent Expo during the upcoming National MATTA Fair from April 18-20, 2024.
This initiative will serve as a platform for: Nigel Wong, President of MATTA, highlighted the significance of the partnership: “Through this collaboration with UiTM, we aim to bridge the gap between academic excellence and industry demands. This initiative sets a benchmark for equipping the tourism and h.
