According to a New Study, One in Five Americans Plan to Host Friends and Family for the First Time Ever This Holiday Season ATLANTA , Dec. 4, 2024 /PRNewswire/ -- The holiday season is here and The Honey Baked Ham Company®, renowned for its signature hams and unforgettable holiday meals, is helping fans master the art of holiday hosting. According to a new study commissioned by HoneyBaked® and conducted by Talker Research, nearly half (42%) of Americans plan to host friends and family this holiday season — with one in five hosting for the first time ever.
The study revealed exactly what it takes to be a "welcoming" host: For many, that perfect menu will include ham: 73% said ham would serve as a centerpiece on their holiday tables throughout the season. "Hosting, especially for the first time, can be overwhelming, but HoneyBaked is here to make the holidays a success," said Tripp McLaughlin , CMO of The Honey Baked Ham Company. "Food plays a central role in holiday celebrations and traditions, and our signature ham, with its sweet and crunchy glaze, creates a memorable experience for everyone.
" This holiday season, HoneyBaked is partnering with Joanna Garcia Swisher , actress, tastemaker and co-founder of lifestyle destination The Happy Place to offer tips and advice to first-time hosts and experienced entertainers alike: "HoneyBaked is proud to be a part of cherished holiday traditions, both classic and new," said McLaughlin. "We are excited to partner with hosting exper.
