Thursday, November 14, 2024 The Maryland Department of Agriculture celebrated remarkable success at the 43rd Annual Maryland Travel & Tourism Summit, held on November 7, 2024. Recognized for its innovative efforts to promote local agriculture and tourism, the department secured two prestigious awards. The marketing initiative “Maryland’s Best” received the “Best Digital Campaign” award for the impactful “Eat Like a Marylander” summer campaign.
Additionally, Maryland Department of Agriculture Secretary Kevin Atticks was honored as the “Tourism Person of the Year” for his leadership and significant contributions to Maryland’s growing tourism industry. The “Eat Like a Marylander” campaign, which ran from July 15 to September 15, 2024, demonstrated the power of digital marketing in promoting locally sourced food. Designed to encourage residents and visitors to explore Maryland’s diverse agricultural offerings, the campaign targeted consumers based on their interests and showcased the state’s iconic summer foods.
Reaching an impressive 9.5 million people, the campaign not only boosted consumer awareness but also highlighted Maryland’s restaurants, farms, and food producers. The campaign’s landing page featured an extensive directory of 74 farms across all counties, 12 creameries, 40 wineries and breweries, and 100 restaurants spanning 20 counties.
These listings promoted locally grown and sourced products, helping to connect consumers with authentic.
