Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, minimalist formulas have won the hearts of many makeup-wearers. Known for its no-makeup-makeup aesthetic and clean, cruelty-free formulas, tightly curated collection delivers effortless products formulated to be buildable and customizable, inclusive, and on-the-go-friendly. Its —a lightweight foundation, concealer, and contour stick in one compact package—is certainly no exception.
The non-greasy has won over countless beauty editors and makeup artists, but the brand’s base recently got a stellar celeb endorsement from none other than my hero, Martha Stewart. Stewart, who is an ambassador for Merit Beauty, used the (along with several of the brand’s hero products) in a recent video posted to Instagram. The entrepreneur and lifestyle icon says Merit’s fuss-free and effective products help streamline her makeup routine.
“I did that in under five minutes—easier than making a pot of soup.” I didn’t need Martha’s seal of approval to love this either—I’ve been a fan for almost two years. Plus, I love because all of its clean products are formulated in partnership with esthetician Biba de Sousa, who ensures that each formula is non-comedogenic and suitable for both acne-prone and sensitive skin.
This is important to me because while I love adding a bit extra coverage to my look from time to time, I don’t want to undo all of the progress I’ve made with my skincare routine j.
