Thursday, August 22, 2024 Marriott International’s Asia Pacific growth accelerates, hitting 600 properties with the Adelaide Marriott Hotel joining the expansion, excluding China. Marriott International, Inc. has proudly unveiled its 600th property in the Asia Pacific region, excluding China, with the launch of the Adelaide Marriott Hotel.
This new addition is a significant milestone, as it marks Marriott International’s first venture into South Australia. The hotel not only pays tribute to the company’s flagship brand but also highlights Marriott’s commitment to expanding its footprint in emerging travel destinations. The Adelaide Marriott Hotel, seamlessly blending modern luxury with historic charm, has opened its doors within the iconic 150-year-old Adelaide General Post Office (GPO) building.
This 14-storey property features 285 elegantly designed guestrooms, including 12 suites offering breathtaking views of the city’s skyline. The launch coincides with the growing trend among domestic and intra-regional travelers who are increasingly seeking distinctive travel experiences in closer-to-home destinations. Marriott Hotels, the esteemed flagship brand of Marriott International, has a rich legacy of family values that dates back to its founding in 1957.
The brand made its debut in the APEC region in 1989 with the opening of the Sydney Harbour Marriott Hotel at Circular Quay. Today, the region boasts over 50 Marriott Hotels, with nearly 40 more in the pipeline. This expansion reflects the enduring trust and confidence that property owners, franchisees, and guests place in the Marriott Hotel brand, which is celebrated for its exceptional hospitality and genuine service.
“We are thrilled to celebrate our 600th property milestone in the region with the Adelaide Marriott Hotel, a brand that bears the name of our founding family,” said Rajeev Menon, President, Asia Pacific excluding China, Marriott International . “With 600 operational properties across the APEC region and close to 400 in the pipeline, our growth trajectory is robust. Our strategy to be everywhere our guests want us to be is further reinforced by our recent announcement of plans to enter the midscale hospitality segment, providing more opportunities to extend our portfolio presence in new markets and beyond the major gateway cities.
” Marriott International’s growth strategy is centered on making a positive impact in the communities it serves, contributing to long-term economic development. With a workforce of over 95,000 associates across managed and franchised properties in the region, Marriott International plays a significant role in creating employment opportunities and cultivating the next generation of industry talent. By the close of 2024, nearly 10% of Marriott International’s managed associates are expected to transition into new roles within the APEC region, enhancing their skillsets and broadening their professional experiences.
The company’s recent recognition as a Great Place to Work in eight APEC countries, including Australia, underscores its unwavering commitment to prioritizing people and fostering a supportive work environment..
