LAS VEGAS (Oct. 2) – Cashless gaming pioneer Marker Trax has launched its proprietary cashless gaming product Moolah Play at Rivers Casino Philadelphia, marking the system’s first appearance at a resort outside Las Vegas. Marker Trax and Rivers began working together in May of last year, when the forward-thinking Philadelphia property launched Rush Credit, a cashless payment solution powered by Marker Trax technology.
Rush Credit was quickly embraced by Rivers’ customers, and upgrading to the more customer-centric branding and enhanced performance provided by Moolah Play is a natural next step in the partnership. A key feature of Marker Trax’ original technology was an efficient and optimized credit underwriting process. Moolah Play moves this functionality forward, integrating technology that considers a customer’s true ability to pay back lines of credit and expected future profitability in credit issuance, an advancement that provides more accurate and inclusive underwriting decisions, while bringing more qualified customers into the fold than ever before.
Along with further establishing Marker Trax and its leadership position in the cashless space, and representing its ever-expanding footprint, the debut also showcases Rivers’ ongoing commitment to promoting technological advancements. “Rush Credit was already a groundbreaking offering for Rivers. The cashless functionality and optimized reporting capabilities that Moolah Play brings to the table is an impro.
