Every month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover.
See latest videos, charts and news See latest videos, charts and news Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered either by networking or coming across their music at a showcase, and beyond. See our recommendations this month below: Artist: Emmanuel Cortes Country: Mexico Why They Should Be on Your Radar: In recent months, Emmanuel Cortes has captivated the social media realm with his viral “Amor.” In true fashion, I discovered Cortes while scrolling on TikTok, where his catchy norteño-cumbia track backed by his smooth tenor vocals has garnered nearly 500k video creations of couples of all ages dancing to the feel-good bop.
Boasting over 180K followers on TikTok and more than 70K on Instagram, with only one post on the latter, Cortes marks the new wave of Música Mexicana gems. On his YouTube channel, you will only find one music video (“Amor,” with over five million views), but on his Spotify, you’ll come across his nine-song album Memorias <3 , where he has a selection of romantic corridos and sad sierreños. — JESSICA ROIZ Song for Your Playlist: “Amor” Artist: HeyBroders .
