In what can only be described as a seismic moment in sports broadcasting, Showmax has taken centre stage with an audacious stunt featuring none other than Manchester United legend Eric Cantona. The French football icon, notorious for his rebellious streak, made his first appearance on Matchday Live, but true to his unpredictable nature, things took a dramatic turn that had everyone talking. The live broadcast began innocuously enough, with Cantona joining Julia Stuart and Owen Hargreaves to discuss the new Premier League season.
However, things quickly escalated when Cantona, seemingly irritated by the discussion, mocked the idea of watching football on television before delivering a monologue about making the game accessible to everyone. “To be truly beautiful, the game should be everywhere,” Cantona said. “It cannot be stuck on the wall—or just in the bar—it must fly.
” As the hosts scrambled to maintain control, Cantona walked off the set, leaving viewers stunned. The situation took a bizarre twist after the break, when what seemed like a pirate broadcast featuring Cantona hijacked the show. “The revolution will not be televised; the revolution will be live,” he proclaimed.
This was the reveal: Showmax is now streaming all 380 Premier League matches live in HD for fans across Africa. For football fans on the continent, this is a game-changer. Showmax’s Premier League offering is the most comprehensive available, accessible through mobile devices, tablets, and smart TVs.
With more than 500 million mobile subscribers in sub-Saharan Africa and affordable premier league price points starting as low as N3,200, millions of fans can now enjoy world-class football, regardless of their access to traditional television. Cantona’s participation in this elaborate stunt has turned what could have been a routine marketing campaign into a viral sensation. Clips of the broadcast have already garnered millions of views across social media, with fans applauding both Cantona’s performance and Showmax’s bold approach.
As the Premier League season kicks off, the conversation is no longer just about the matches—it’s about how Showmax has redefined football viewing for millions across Africa..
