Man United 'will not rest' in bid to deliver success insists Dan Ashworth in his first message to fans but the sporting director admits results 'won't happen overnight' Dan Ashworth has addressed Man United fans for the first time in his new role The club's new sporting director is fully focused on delivering title success Ashworth admitted that the new executive board needs time to get things right By Chris Wheeler Published: 22:30, 22 July 2024 | Updated: 22:35, 22 July 2024 e-mail 1 View comments Manchester United 's new sporting director Dan Ashworth has promised new co-owners Ineos will ‘not rest’ until they have led the club back to the pinnacle of English football. Ashworth admitted manager Erik ten Hag and his players had fallen well below expectations last season despite winning the FA Cup , and warned that success on the pitch was the club’s overriding priority under Ineos. The 53-year-old, who joined United’s new leadership team this summer from Newcastle, will work alongside chief executive Omar Berrada, technical director Jason Wilcox and interim director of recruitment Christopher Vivell.
Ashworth said: ‘This remains one of the biggest football clubs in the world, but that is not our measure of success. The focus is on getting back to being among the best on the pitch. 'It won’t happen overnight, but together with Omar and his new leadership team, we will not rest until we have achieved it.
Dan Ashworth has addressed Man United fans for the first tim.
