Saturday, August 24, 2024 Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has introduced the “Discover Maldives” webinar series, a global initiative designed to bolster the destination’s presence and engage with travel trade professionals worldwide. The series aims to provide in-depth insights into the Maldives’ diverse tourism offerings, with the first session launched yesterday, focusing on the French market. Each webinar is tailored to 60-80 travel professionals and trade media, with presentations conducted in localized languages to ensure effective communication with travel agents and tour operators.
The webinars feature informative presentations from industry partners, showcasing the Maldives’ unique attractions, experiences, and offerings. The inaugural session, held on August 21, 2024, emphasized the Maldives’ appeal as a top travel destination for visitors from France and other French-speaking regions. Notable properties such as Adaaran Resorts & Heritance Aarah, Angsana Velavaru, and Intercontinental Maldives Maamunagau participated, sharing their distinctive products and services.
The Discover Maldives webinar series aims to sustain and increase tourist arrivals from key and emerging markets. MMPRC is committed to reinforcing the Maldives’ position as a leading global destination by providing valuable information and nurturing strong partnerships with travel trade professionals. Another key objective is to highlight the diverse tourism products and experiences available, catering to travelers with varying preferences and interests.
Over the past eight months, the Maldives has seen significant growth in tourist arrivals from major markets such as China, Russia, the United Kingdom, Italy, Germany, India, the United States, France, Spain, and Switzerland. The “Discover Maldives” webinar series seeks to further strengthen the destination’s presence and attract more visitors from these regions while also building affinity for the Sunny Side of Life in new and emerging markets..
