Monday, August 19, 2024 The Maldives Marketing and Public Relations Corporation(MMPRC) has entered into a Memorandum of Understanding (MOU) with Fliggy, China’s leading online travel platform under the Alibaba group, to enhance the Maldives’ visibility and appeal in the Chinese market. The agreement was signed by MMPRC’s Chief Executive Officer and Managing Director, Mr. Ibrahim Shiuree, and Fliggy’s Vice President, Mr.
Tong Teng, during a ceremony at Villa Nautica on August 18, 2024. This strategic partnership, in collaboration with Villa Resorts, aims to promote and solidify the Maldives’ status as a top-tier destination for Chinese travelers. “I want to express my deepest gratitude to Fliggy for their partnership and to all our stakeholders here for their support.
I have no doubt that our combined efforts will lead to another successful year for the Maldives Tourism Industry.” highlighted Ibrahim Shiuree, CEO and MD of MMPRC . Fliggy is one of China’s leading online travel platforms, and we anticipate that this collaboration will significantly enhance our efforts to promote the Maldives as a premier destination while reinforcing our position in this key source market.
Additionally, it will help highlight various tourism segments from the Sunny Side of Life. By partnering with Villa Resorts to host the signing ceremony at Villa Nautica, Visit Maldives aims to emphasize the Maldives’ attractiveness as an ideal destination for MICE travel, events, and conferences. “We deeply value the strong relationship between our two countries and appreciate the love the Chinese people have for the Maldives,” said Minister of Tourism, Ibrahim Faisal .
“This partnership is a wonderful opportunity to build on that connection” MMPRC is dedicated to collaborating with our stakeholders and partners to sustain and enhance the Maldives’ appeal in key global markets. Visit Maldives aims to broaden its market reach, diversify tourism offerings, and drive substantial growth in tourist arrivals by partnering with the tourism industry. As a top destination for Chinese tourists, the Maldives remains a sought-after location.
This partnership is a significant step in helping Visit Maldives maintain the Maldives’ status as the World’s Leading Destination while keeping the Chinese market informed about the latest updates and attractions from the Sunny Side of Life..
